Four buyers.
One platform.
This is the pitch. Real problems. Real numbers. Real product. Scroll through four stories — and see exactly what each buyer gets.
Corporate HR
The layoff that almost cost $840,000
The situation
“We're laying off 120 people on Friday. I need outplacement by Monday.”
Sarah Chen
VP of People, TechCorp · 11:47 PM Wednesday
The bill she almost signed
Lee Hecht Harrison
120 × $7,000 avg
$840,000
RiseSmart
120 × $3,000 basic tier
$360,000
Challenger, Gray
120 × $5,000 mid-tier
$600,000
Resume Builder
120 × $250 · same-day access
$30,000
The demo moment
She activated 120 employees at 12:14 AM. Before the all-hands.
One admin login. Upload a CSV of employee emails. Choose a 90-day package. One Stripe checkout. Done. Every employee got an invite link within seconds.
- No scheduling. No consultants. No 6-week onboarding.
- Every employee gets all 47+ tools — tailoring, interview prep, salary intel, offer analysis.
- HR admin sees activation %, usage, and expiry — in real time.
- Privileged-access audit trail for every action. DPA available.
Outplacement Package
120 employees
Total cost
$30,000
Cost
Before
$840K
After
$30K
Setup time
Before
6 weeks
After
Same day
Tools per employee
Before
1 CV review
After
47+ AI tools
From $250/employee · 90 days access
Universities
14,000 students. 4 advisors. The math doesn't work.
The situation
“We have 3,500 students per advisor. Our placement rate is falling.”
Dr. Marcus Webb
Director of Career Services, Midland State University
14,000
Students enrolled
4
Career advisors
3,500:1
Student-to-advisor ratio
58%
Placement rate (5yr avg)
8,241
Enrolled
3,107
Active this month
67%
Placed (6mo)
Top majors by engagement
The demo moment
One license. Every student enrolled in under 60 seconds. Zero IT tickets.
Students sign up with their .edu email — it's instant. No IT setup, no SSO integration, no per-student provisioning. Marcus gets an advisor dashboard showing engagement, placement rates, and NACE-ready CSV exports for accreditation.
- From $8,000/year — under $4 per student for 2,000 enrolled.
- Advisor dashboard: engagement by major, placement tracking, CSV export.
- All 47+ tools — resume tailoring, interview prep, salary research, career planning.
- Ready for NACE, SACSCOC, and HLC accreditation reporting.
Advisor ratio
Before
3,500:1
After
Unlimited (AI)
Cost per student
Before
$40–80/student
After
< $4/student/yr
Placement data
Before
Spreadsheet
After
Live dashboard
From $8,000/year · unlimited students
Career Coaches
42 clients. 1 spreadsheet. Running out of hours.
The situation
“I can't take on more clients. I'm drowning in Google Docs and email threads.”
Priya Nair
Independent Career Coach · 42 clients · NYC
Her current “system”
Google Sheets
42 rows. No alerts. Goes stale.
Gmail
370 unread threads from clients
Calendly + Zoom
No session notes connected to clients
Dropbox
Versions like resume_FINAL_v7_REAL.docx
The demo moment
Monday 7 AM: a digest arrives. 3 clients need attention. 2 just got placed.
The coach portal gives Priya one dashboard for every client — last active, sessions logged, placement outcome, and private notes only she can see. Every Monday at 8 AM, she gets a digest: who's been active, who hasn't logged in this week, who just accepted an offer.
- Private coaching notes per client — never visible to the client.
- Placement outcome tracking: job title, company, start date.
- Weekly Monday digest email — auto-generated from activity data.
- Custom firm branding on the client-facing portal.
Monday digest sent · 42 clients
3 need follow-up · 2 placed this week · 1 new session booked
Product Manager · 11 sessions
Software Engineer · 7 sessions
UX Designer · 3 sessions
Client visibility
Before
Stale spreadsheet
After
Live dashboard
Follow-ups
Before
Manual Gmail search
After
Auto Monday digest
Capacity
Before
Maxed at 42
After
Ready for 80+
Pro plan · full client management included
Developers & Platforms
The competitor just shipped AI resumes. The 6-month build estimate.
The situation
“LinkedIn just added AI resumes. We have six months to respond or we lose the segment.”
Ben Okafor
CTO, HireFlow · 200k MAU jobs platform
The build estimate
LLM prompt engineering
6 weeks
$42,000
ATS scoring system
8 weeks
$56,000
PDF/DOCX export engine
4 weeks
$28,000
Cover letter + follow-ups
6 weeks
$42,000
Testing + infra + scaling
8 weeks
$80,000
Total
$248,000 + 32 weeks
API Key
847
calls this month
153
remaining
const res = await fetch(
'/api/tailor',
{ headers: {
'X-API-Key': key
}}
)
The demo moment
One API key. 4 endpoints. Live in a weekend.
Resume tailoring, ATS scoring, cover letter generation, and PDF export — all available as REST endpoints with a single API key. $100/month for 1,000 calls. Webhook support for async. Audit trail and DPA available for enterprise contracts (SOC 2 Type II in progress).
# All endpoints, same key
POST /api/tailor # Tailor resume to JD
POST /api/cover-letter # Generate cover letter
POST /api/parse-resume # Extract structured data
GET /api/export # PDF or DOCX download
- $100/month base — scales with usage, no per-seat fees.
- Full API docs at /developer — OpenAPI spec available.
- Webhook callbacks for async jobs over 10 seconds.
- Audit trail + GDPR DPA for enterprise integrations.
Time to ship
Before
32 weeks
After
1 weekend
Engineering cost
Before
$248,000
After
$100/month
Maintenance
Before
Your team
After
Ours
$100/month · 1,000 calls · cancel anytime
The full picture
Every story. One platform.
Sarah, Marcus, Priya, and Ben are all running on the same engine. Here's how it all connects.
Click to view full size ↗
The close
One platform. Which one is yours?
Every solution runs on the same 46-tool AI engine. The difference is who logs in, who gets billed, and what data you get back.
| Feature | Corporate HR | Universities | Coaches | Developers |
|---|---|---|---|---|
| Pricing | $250/employee | $8K/yr site | Pro plan | $100/mo API |
| Who logs in | Employees | Students | Clients | Your users |
| Admin dashboard | HR admin | Advisors | Coach | Developer portal |
| Tools included | 47+ | 47+ | 47+ | 4 endpoints |
| Setup time | Same day | < 60s/student | Minutes | 1 weekend |
| Audit trail / DPA | ✓ | ✓ | ✓ | ✓ |
| Best for | Layoffs / WARN | Career centers | Independent coaches | Job platforms |
Not sure which fits?
Talk to us. We'll tell you exactly which plan to start with.
We respond within one business day. No sales call required — a short email is enough.
hello@resume2builder.com — we reply within one business day